Pricing built for solo founders
and small teams.
Every plan ships with the full toolset: AI calendar, reels, carousels, scheduling, analytics. Pay only for the credits you use. No seat tax, no per-channel fees.
SocialCTL costs $30 to $99 per month: Starter $30/mo (60 credits), Growth $49/mo (200 credits), Scale $99/mo (500 credits). A credit is the unit of AI work: a reel costs 30 credits, a carousel 20, a static post 10. Buy one-off credit packs any time, cancel any time, and credits are refunded automatically for generations that fail before they ship.
Starter
For solo founders testing the waters
Billed monthly
60 credits / month
≈ 2 reels or 6 static posts / month
Content & generation
- 60 AI credits / month
- Reels, carousels & static posts
- AI content calendar
- Brand kit (logo, colors, voice)
Workspace
- 1 brand workspace · 1 user
- Connect 3 social accounts
- Scheduling & publishing
- Email support
Growth
For small teams shipping weekly
Billed monthly
200 credits / month
≈ 6 reels or 20 static posts / month
Content & generation
- 200 AI credits / month
- Everything in Starter, plus:
- Campaign templates · 8 industries
- Topic-bank AI brainstorming
Workspace
- Up to 3 brand workspaces · 3 users
- Connect 10 social accounts
- Priority email support
- Custom brand voice tuning
Scale
For agencies & multi-brand teams
Billed monthly
500 credits / month
≈ 16 reels or 50 static posts / month
Content & generation
- 500 AI credits / month
- Everything in Growth, plus:
- Bulk generation & scheduling
- Advanced analytics dashboard
Workspace
- Up to 10 brand workspaces · isolated per client
- Unlimited users · unlimited channels
- Dedicated success manager
- API access · SSO available
Need more than 500 credits a month? Talk to us about Scale+ →
One simple unit
How credits work.
You only pay for what the AI actually produces. Every action shows its cost before you click. Nothing hidden, nothing metered by the second.
AI Reel
Real-MP4 reel via Remotion: scenes, music, voice-over, captions.
Carousel
3 to 12 slides, PDF/ZIP export, per-slide regenerate.
Static post
Image + caption + hashtags for IG, LinkedIn, FB, X.
Reprompt
Tweak a video or image with a natural-language patch.
A month in practice
Growth grants 200 credits. That covers 2 reels (60 cr) + 3 carousels (60 cr) + 8 static posts (80 cr).
Day re-roll 1 credit · Full calendar regenerate 15 · YouTube video 20
Failed generations automatically refund the credit. Admins can tune per-action costs in their workspace.
Find your fit
Real teams, real volume.
These reference profiles show how typical setups consume credits. Use them to pick a starting plan, switch later if you grow past it.
| Profile | Typical setup | Monthly credits | Best fit |
|---|---|---|---|
|
Solo founder I want a steady cadence on IG + LinkedIn without burning weekends. |
2 channels · up to 6 static posts or 2 reels / mo | 60 credits | Starter · $30/mo |
|
Local brand Restaurants, coaches, salons: a few posts a week, a reel when it matters. |
3 channels · up to 20 static posts or 6 reels / mo | 200 credits | Growth · $49/mo |
|
Agency Multiple clients, separate brand kits, hand-off polished work. |
4 clients · up to 50 static posts or 16 reels / mo | 500 credits | Scale · $99/mo |
Built for your kind of business
See it for your world.
Same plans, same credits. Here's what a month of content actually looks like for teams like yours.
Use case
Coffee shop social media content, made for you
Coffee shop social media content on autopilot — pour reels, brew-method carousels and neighborhood posts, planned and scheduled to 8 networks, on brand.
See how it works
Use case
Social media agency tools for many clients
Social media agency tools to run many client brands from one login — a workspace per client, isolated brand kits and no-login approval links.
See how it works
Use case
Social media content for coaches & creators
Social media content for coaches and creators — daily reels, authority carousels and posts in your own voice, planned and scheduled to 8 networks.
See how it works
Use case
E-commerce social media content that sells
E-commerce social media content that sells — product reels, lifestyle carousels and shop-the-feed posts from your catalog, on brand and scheduled.
See how it works
Use case
Restaurant social media content, done for you
Restaurant social media content done for you — kitchen reels, menu carousels and neighborhood posts, approved by email and scheduled to 8 networks.
See how it works
Use case
Startup social media content for distribution
Startup social media content that builds distribution — launch reels, build-in-public carousels and update posts for LinkedIn and X, planned and scheduled.
See how it works
Use case
Real estate social media content, generated
Real estate social media content generated for you — listing tour reels, neighborhood carousels and just-listed posts on your brand, scheduled to 8 networks.
See how it works
Use case
Gym social media content, done for you
Gym social media content done for you — workout reels, class-schedule posts and transformation carousels on your studio brand, scheduled to 8 networks.
See how it works
Who it’s for
AI social media manager for solo founders
An AI social media manager for solo founders — a virtual strategist, editor and designer that plan, generate and schedule a whole month of on-brand content.
See how it works
Who it’s for
AI social media manager for small business
An AI social media manager for small businesses — plan, generate, schedule and publish a month of on-brand content to 8 networks from one place.
See how it works
Who it’s for
Tools for freelance social media managers
Tools for freelance social media managers — run several clients from one login with isolated workspaces, no-login approval links and a soft white-label.
See how it worksCompare
Every feature, every plan.
| Feature |
Starter $30/mo |
Growth $49/mo Popular |
Scale $99/mo |
|---|---|---|---|
| Generation | |||
| Monthly AI credits | 60 | 200 | 500 |
| Reels (30 cr each) | up to 2 | up to 6 | up to 16 |
| Carousels (20 cr each) | up to 3 | up to 10 | up to 25 |
| Static posts (10 cr each) | up to 6 | up to 20 | up to 50 |
| Topic-bank brainstorming | |||
| Campaign templates | |||
| Bulk generation | |||
| Workspace | |||
| Brand workspaces | 1 | 3 | 10 |
| Team seats | 1 | 3 | Unlimited |
| Social accounts | 3 | 10 | Unlimited |
| Brand kit (logo, colors, voice) | |||
| Publishing & analytics | |||
| Scheduling & multi-platform publish | |||
| Best-time-to-post recommendations | |||
| Per-post performance analytics | Basic | Standard | Advanced |
| Engagement reporting | |||
| Support & operations | |||
| Support | Priority email | Dedicated CSM | |
| Onboarding session | |||
| API access | |||
| SSO (Google · Microsoft · Okta) | |||
Top up anytime
Credit packs that never expire.
Stack one-time credit packs on top of any subscription, or buy them standalone. Packs add credits to your workspace immediately.
FAQ
Questions, answered.
What is one credit, exactly?
Do credits roll over month to month?
Can I switch plans later?
Is there a free trial?
What if generation fails?
Do you accept all credit cards?
What if I need more than 500 credits?
Can I cancel anytime?
Do you offer non-profit or student discounts?
How does multi-tenant (Scale) work?
Is my data used to train AI models?
Still have questions? Contact us →
Start with a free sample. No card needed.
Generate a 30-day calendar from a 60-second brief. Like what you see? Signing up adopts it straight into your workspace.
Free to try · No card required · Cancel anytime · Secured by Stripe