Brand kit

On brand, by default.

Logo, colors, fonts, tone and social handles live in one kit. Every caption, carousel and reel inherits them automatically — you never re-brief the AI on who you are.

  • Set once, applied everywhere
  • AI brand & logo generators
  • Brand personas
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Brand kit, The SocialCTL brand kit stores your logo, colors, fonts, voice and social handles once and injects them into every caption, carousel and reel you generate. It also ships an AI brand generator, an AI logo generator and brand personas, so a new brand can be set up in minutes and stay consistent automatically.

One source of truth

Name, tagline, audience, voice, palette, fonts and logo live in a single kit.

AI brand generator

Do not have a brand yet? Generate a starting kit and logo with AI, then refine.

Brand personas

Define who you are speaking to so the copy matches the audience, not just the brand.

Set once, used always

Your brand, injected into every prompt.

The kit is not decorative — it is fed into every AI generation. When you make a reel, carousel or caption, your colors, fonts and voice are already part of the request, so the output looks and sounds like you without extra instructions.

  • Visual identity — Logo, primary and accent colors, and fonts applied to image and video renders.
  • Voice & tone — Your voice shapes every caption so copy sounds consistent.
  • Social handles — Your handles across networks, kept with the brand.

What lives in a brand kit.

Logo

Upload yours or generate one with the AI logo generator.

Colors & fonts

Primary and accent palette plus typography, used on every render.

Voice

The tone that shapes captions, hooks and scripts.

Personas

The audiences you speak to, so copy targets the right reader.

Handles

Your social handles kept alongside the brand.

AI generators

Brand and logo generators to spin up a kit from scratch.

Set up a brand in minutes.

1

Add the basics

Name, tagline, audience and voice — or let the AI brand generator draft them.

2

Add the visuals

Upload a logo or generate one, then set colors and fonts.

3

Define personas

Describe who you are speaking to for sharper copy.

4

Generate anything

Every reel, carousel and caption now inherits the kit automatically.

Made with SocialCTL

Real output, not stock

Every frame below was generated by SocialCTL from a brand kit and a one-line brief. No stock library, no shoot.

Reel / Short Video YT Short: Your AI is a demo, not a system. 5 signs.
Carousel The real cost of "free" self-hosting
One AI action ≠ one AI cost
Static Post One AI action ≠ one AI cost

Frequently asked.

Where is the brand kit actually used?
Everywhere content is generated. Every AI prompt includes your brand block, so captions, carousels and reels inherit your colors, fonts and voice without you re-entering them.
What if I do not have a brand yet?
Use the AI brand generator and AI logo generator to create a starting kit — name, voice, palette and logo — then refine it. You do not need existing assets to begin.
What are brand personas?
Personas describe the audiences you speak to. They sharpen the copy so it targets the right reader, not just a generic version of your brand voice.
Do I have to re-enter my brand for each post?
No. You set it once. Every generation reads from the kit automatically, so the output is on brand without repeated setup.
Can I manage more than one brand?
Yes — each brand gets its own workspace with its own isolated kit, so assets never bleed between brands. See the workspaces feature.
Can I change the brand kit later?
Yes. Update the logo, colors, fonts, voice or personas anytime and future generations pick up the changes.
Deep dive Read the complete guide

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