An AI social media manager replaces the six recurring jobs a human SMM does every week: strategy, calendar, copywriting, visuals, scheduling, and reporting. SocialCTL wires those jobs into one pipeline so a brief becomes a scheduled month of content — no hand-off between five different tools.
What the workspace actually does
Each capability below is its own feature page — this pillar is the map that links them together.
- Plans the month — the AI content calendar drafts 8–12 slots from a short brief, each with a hook, caption, hashtags, and a platform pick.
- Generates real video — the AI reel generator and AI video generator render true MP4 reels via Remotion, with motion control for character-driven clips and a full reel editor timeline.
- Builds carousels — the carousel maker turns a topic into 3–12 on-brand slides with per-slide re-roll and PDF/ZIP export.
- Stays on brand — the brand kit feeds voice, colors, logo and handles into every generation, and workspaces keep each brand or client isolated.
- Ships everywhere — scheduling publishes to 8 networks, client approval collects sign-off without logins, and insights report on what performed.
- Drives from Claude — the Claude MCP server lets you compose, publish and manage the calendar straight from a chat.
Who it's for
Solo founders and small businesses (1–5 people) get the most leverage: a real posting cadence across networks without hiring. Agencies use isolated workspaces to run many clients from one login. Ecommerce brands wire products into content with the product studio.
What it costs
SocialCTL uses credit-based pricing — a reel is ~10 credits, a carousel ~4, a static post ~2 — so you pay for content produced, not seats connected. Start with a free sample calendar or read the full pricing breakdown.