For startups

Build distribution while you build the product.

Launch reels, build-in-public carousels and weekly update posts — tuned for the feeds your investors and customers actually read.

  • A month planned in ~60 seconds
  • Build-in-public without the daily grind
  • Scheduled to LinkedIn, X-style feeds and more
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Build distribution while you build the product.

Startups, SocialCTL helps early-stage startups build distribution while they build the product. It plans a month in about 60 seconds and generates launch reels, build-in-public carousels and weekly update posts tuned for the LinkedIn and X-style feeds investors and customers read, scheduled across 8 networks. A reel is about 30 credits, a carousel about 20 — distribution without a founder's full day.

Launch reels

High-energy vertical video for product reveals, demos and milestones.

Build-in-public carousels

Threaded narratives explaining what you shipped and why it matters.

Weekly update posts

Turn growth numbers and milestones into clean, branded visuals.

Consistency without a marketer

One founder, a full content engine.

You don't have time to post daily and you can't hire for it yet. SocialCTL plans the month, drafts the reels and carousels, and lets you reprompt any piece in a line before it ships — so build-in-public becomes a 20-minute weekly ritual instead of a job you keep dropping.

  • Ideas mapped for you — A full month of angles from a short brief about what you're building.
  • Reprompt in one line — Sharpen a hook or reframe a post without opening an editor.
  • Drive it from Claude — The Claude MCP lets you queue posts straight from a chat.

What your month looks like

The distribution mix a founder can sustain alongside shipping.

Feature launch reel

A crisp demo reel showing the thing you just shipped.

Build-in-public thread

A carousel unpacking a decision, a rewrite or a hard week.

Weekly metrics post

A static that turns your growth numbers into a shareable graphic.

Founder POV reel

A short talking-style clip on the problem you're solving.

Lesson-learned carousel

Slides on a mistake and the fix — the posts that get shared.

Customer-win post

Social proof from an early user, formatted on brand.

The 20-minute weekly ritual

1

Brief what shipped

Two sentences on the feature, the metric or the lesson from this week.

2

Generate the set

A launch reel, a build-in-public carousel and an update post drafted from that brief.

3

Reprompt in one line

Sharpen the hook or reframe the take without opening an editor.

4

Queue and go build

Schedule the week to LinkedIn, X-style feeds and the rest of your 8 networks.

Distribution on a founder budget

60s

to plan a month of angles

30 cr

for a launch reel render

8

networks from one queue

20 min

a week keeps the feed alive

Made with SocialCTL

Real output, not stock

Every frame below was generated by SocialCTL from a brand kit and a one-line brief. No stock library, no shoot.

Reel / Short Video MCP just went stateless. Here’s what changes in prod...
Carousel The real cost of "free" self-hosting
One AI action ≠ one AI cost
Static Post One AI action ≠ one AI cost

Frequently asked.

Is this just AI slop that'll embarrass me with investors?
No. You set the brief, the model drafts and you approve — every reel and post is editable with a chat prompt before it publishes, so nothing goes out that doesn't sound like you.
How fast can we go from zero to posting?
First session. Set the brand kit, describe what you're building, and the calendar plans itself in about 60 seconds; a launch reel renders in minutes via Remotion.
What does this cost at pre-revenue?
Content is priced in credits — about 30 for a reel, 20 for a carousel, 10 for a static — so a lean build-in-public cadence fits a small monthly plan, and you only top up when you're running a launch.
I already have a fractional marketer — does this replace them?
It amplifies them. Your marketer sets the strategy and voice; SocialCTL produces the volume so one part-timer can run a real content operation instead of posting twice a week.
Will my posts sound generic?
No — everything is generated from your brief and brand voice, tuned for professional LinkedIn and X-style feeds rather than a one-size template.
How do I get started without a big setup?
Set up a brand kit once, describe what you're building and generate the first month. There's nothing to migrate from an old tool — you start producing immediately.
Do I own everything I generate?
Yes. Every asset is yours to keep, download and reuse across your site, deck and ads, with no lock-in and no watermark.
Deep dive Read the complete guide

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