Tutorials & guides

Generate your first month of content

Go from a blank calendar to a full month of on-brand posts in about a minute.

1. 1 Open the /try wizard (no account needed) or head to Calendar inside the app.
2. 2 Spend 60 seconds on the brief — industry, audience, goals, channels and brand voice.
3. 3 SocialCTL drafts 8–12 calendar slots with titles, hooks, captions and hashtags.
4. 4 Review the month on the board and re-roll any day you want to change (1 credit).
5. 5 Click Generate on a slot to produce the finished reel, carousel or static post.

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Make an AI reel

Render a real MP4 reel — scenes, motion, music and voice-over — not a slideshow.

1. 1 Pick a reel slot on the calendar, or start fresh from the Generate studio.
2. 2 Describe the reel — or let the calendar strategy write the brief for you.
3. 3 SocialCTL plans the scenes, generates AI b-roll, and adds an AI voice-over.
4. 4 Remotion renders an aspect-correct MP4 for Reels, Shorts or TikTok.
5. 5 Open the timeline editor to trim, reorder, swap clips, or change the music.

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Build a carousel

Turn one idea into a multi-slide carousel and export it as PDF or a slide ZIP.

1. 1 Choose a carousel slot, or open the dedicated carousel create page.
2. 2 Set the topic, audience, slide count (3–12) and a visual style.
3. 3 SocialCTL writes each slide and renders premium editorial visuals on-brand.
4. 4 Refine any slide with a plain-English prompt, or re-roll the whole set.
5. 5 Download as a PDF deliverable or a ZIP of PNG slides with a caption sidecar.

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Connect your accounts & schedule

Link Instagram, LinkedIn and more, then queue posts to publish automatically.

1. 1 Go to Accounts (/app/accounts) and connect Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Pinterest or Discord.
2. 2 Open any approved piece and pick the platforms you want to publish to.
3. 3 Set a date and time, or use a weekly posting preset to auto-fill the slots.
4. 4 The schedule fans out one queued post per platform and account.
5. 5 Track everything from the Publishing page — queued, published, or failed with auto-retries.

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Set up your brand kit

Lock in your colours, voice and logo so every generation looks consistently you.

1. 1 Open Brand from the workspace and add your name, tagline and industry.
2. 2 Pick your brand colours, voice and audience — or let "Generate with AI" fill them.
3. 3 Upload a logo, or generate three logo concepts and choose your favourite.
4. 4 List products, keywords to favour and terms to avoid for tighter on-brand output.
5. 5 Every AI call now leads with your brand kit, so the first draft already looks like you.

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Use the brand brain

Upload your real business docs so the AI writes about your brand, not generic guesses.

1. 1 Go to Settings → Brand knowledge and upload .txt, .md, .csv or .pdf files.
2. 2 Add product sheets, pricing, FAQs, your story and your tone of voice.
3. 3 SocialCTL extracts the text and compiles it into one "brand brain" context block.
4. 4 Click Update brand brain whenever you add or remove files.
5. 5 Every calendar, caption, carousel and reel is now grounded in your real business.

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Create a video in the AI Video Studio

Chat your way to a real MP4 clip — pick a model, describe the shot, generate.

1. 1 Open Generate (/app/studio/video) — this is the page with the model picker.
2. 2 Pick a model. Each shows what it is good at and what it costs, so check the price on the button before you commit.
3. 3 Choose the mode: text-to-video, image-to-video (animate a still), or video-to-video (restyle a clip).
4. 4 Describe the shot — subject, motion, mood and length.
5. 5 Generate, then preview the real MP4 that comes back.
6. 6 Keep it as a standalone post, add it to your calendar, or drop it onto a reel in the timeline editor.

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Make a whole video from one topic

Researched, scripted, voiced and captioned — you describe the subject, it does the rest.

1. 1 Open Create a video (/app/studio/create).
2. 2 Type the topic you want the video to be about, in your own words.
3. 3 Pick a length. The price is shown next to it and rises with length, because longer means more scenes.
4. 4 Press Create with AI and leave it — it keeps running while you do something else.
5. 5 It lands in Caption Studio when it is done, ready to review, caption and schedule.

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Edit a reel on the timeline

Fine-tune the video, voice-over, music and text tracks — with safe-zone guides.

1. 1 Open any reel in the timeline editor — video, voice-over, music and text each get their own track.
2. 2 Pick one of the 5 template families for a consistent look, then trim, reorder or swap clips.
3. 3 Record a voice-over in the browser, upload your own audio, or generate an AI voice.
4. 4 Watch the on-screen safe zones so captions and stickers never sit under the platform UI.
5. 5 Render an aspect-correct MP4 ready for Reels, Shorts or TikTok.

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Get client sign-off with approval links

Send a private review link — your client approves by email, no account needed.

1. 1 Open a piece or a batch and generate a private review link (a 48-character no-login token).
2. 2 Send it to your client — they open it in the browser and see the media via signed URLs.
3. 3 They approve, request changes, pre-approve, or you approve everything at once from your side.
4. 4 A change request can auto-reroll the piece (up to 3 times, 1 credit each) to address feedback.
5. 5 Links expire after 7 days by default and you can revoke one anytime; a daily digest keeps you posted.

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Manage multiple brands with workspaces

Add a brand, switch between them, and keep every brand kit fully isolated.

1. 1 Create a workspace for each brand you manage — one workspace, one brand.
2. 2 Fill in that workspace's own brand kit: colours, voice, logo and products.
3. 3 Switch brands from the workspace switcher — calendars and content never mix.
4. 4 Every generation uses only the active workspace's brand kit, so voices stay separate.
5. 5 Credits are pooled at the account level, so all workspaces draw from one shared balance.

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Turn WooCommerce products into posts

Sync your store, then generate on-brand posts straight from your catalog.

1. 1 Open the product studio (/app/products) and install the WooCommerce connector.
2. 2 Run a sync to pull your store products — titles, images and prices — into SocialCTL.
3. 3 Pick a product and generate a post, carousel or reel built from its real details.
4. 4 Re-sync whenever your catalog changes so content always reflects live products.
5. 5 Send the generated pieces to review or straight to the schedule.

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Publish to all 8 networks

Connect your channels once, then let the auto-publish queue do the posting.

1. 1 Go to Accounts (/app/accounts) and connect Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Pinterest and Discord.
2. 2 Open an approved piece and choose which of the connected networks to post to.
3. 3 Schedule a time — one queued post is created per network and account.
4. 4 The auto-publish cron sends each post at its time and retries on transient failures.
5. 5 Watch queued, published and failed states on the Publishing page and requeue if needed.

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Drive SocialCTL from Claude with MCP

Compose, publish and edit your brand kit through natural language in Claude.

1. 1 Add the SocialCTL MCP server to your Claude client and authenticate it to your account.
2. 2 Ask Claude to draft or compose posts — it writes on-brand copy through the MCP tools.
3. 3 Have Claude schedule or publish pieces to your connected networks.
4. 4 Update your brand kit or work with the content calendar, all in plain language.
5. 5 Claude operates your workspace on your behalf — no dashboard clicks required.

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