A brand kit is the difference between AI content that feels generic and content that feels written for you. It's a single record every generation reads before it produces a caption, slide or reel. SocialCTL's brand kit is the feature this pillar centers on, and workspaces let you run one per brand.
What lives in the kit
- Identity — name, tagline, audience, and one of 5 voice presets (Warm, Bold, Expert, Playful, Luxury)
- Visual — primary + accent colors, logo, fonts — applied to image and video renders
- Socials — handles for Instagram, Facebook, LinkedIn, YouTube, TikTok and more
- Live preview — the kit renders as a sample social tile so you see the voice before you generate
One kit, every generation
The brand block is injected into every AI prompt — the content calendar, the carousel maker, and the reel generator all read it. Set it once; everything downstream inherits it.
Multiple brands, cleanly separated
Agencies and multi-brand owners use workspaces: each brand or client gets its own isolated kit, calendar and credit balance, switchable from one login. A caption for Brand A can never leak Brand B's voice.
Set up your kit inside a free sample, or read the full pricing.