Credit-based pricing exists because AI generation has a real per-call cost — model inference, render compute, image generation. "Unlimited" plans hide that cost in higher fees or silent rate limits; credits pass it through transparently. See the full pricing page for current plans and packs.
What each action costs
| Action | Credits |
|---|---|
| Reel / short video | ~10 |
| Motion-transfer clip | ~12 |
| Create-video call | ~6 |
| Instagram / LinkedIn carousel | ~4 |
| Static post | ~2 |
| Calendar day re-roll | 1 |
| Full calendar regenerate | ~10 |
| Project topic bank | ~2 |
All costs are admin-tunable per workspace; the numbers above are defaults.
Two things that make it fair
- Failures refund automatically. A generation that fails before it ships (queued, generating, failed, draft) returns its credits in the same transaction. Published or scheduled pieces don't refund — the value was delivered.
- You see cost before you click. Every surface that generates shows the credit cost up front, and the usage view logs every charge by reason.
Do the math
A 10-reel, 4-carousel, 8-static month is 10×30 + 4×20 + 8×10 = 460 credits. Most plans grant more, leaving headroom for re-rolls. Read the full cost breakdown or see pricing.