Multi-platform social isn't "post the same thing everywhere." It's producing content that fits each channel's native format, then getting it approved, scheduled and measured. This pillar links the four features that handle everything after generation.
The four pieces after generation
- Scheduling & publishing — queue to 8 networks (Instagram, Facebook, LinkedIn, YouTube, TikTok, Threads, Pinterest, Discord) with status, retry and an admin queue.
- Client approval — send a no-login link (48-character token, 7-day expiry) where a client approves, requests changes, or pre-approves; changes can auto-reroll (up to 3 times, 1 credit).
- Insights — AI-summarized analytics on what published content actually did.
- Claude MCP — drive compose, publish, brand-kit and calendar actions straight from a Claude chat.
Platform-native by default
Every calendar slot is constrained to the platforms you selected, and the prompts are shaped per channel — a LinkedIn slot gets an essay-style hook, an Instagram reel gets a 3-second hook. That constraint is set up back in the content calendar and carried through generation.
Approve, then ship
The flow is: generate → client approval → schedule → insights. Read how approval works for agencies or managing it all from Claude. Try the flow on a free sample.